Currently within the hive, there is an ongoing conversation taking place with regards to the must have WordPress plugins. Although everyone seems to have a different answer to this question, a number of Hive members are using a plugin called WhyDoWork. I decided to give it a try myself to figured out why it is, people are using it.

WhyDoWork is a WordPress plugin which ties into your Adsense account that enables you to display more ads for older articles. This plugin contains a plethora of options allowing up to ten different ad codes which can be configured to use AdSense codes, YPN, CPM banners, buttons or what have you. You can also configure when the ads show, how they show up, as well as block ads from showing up on certain pages or articles. This means you can display little to no advertising on articles that are new and after a week or more, you can start displaying ads on those posts which will be viewed by search engine traffic.

Different positions you can display advertising:

Top - Inserts the ad between the title and the content

Top Left and Top Right - Inserts the ad in the top part of the content.

Middle - Inserts the code in the middle of the post, between two paragraphs. Middle means here that it sees how many paragraphs there are in a post, then divides it by two and inserts the ad there. For example, in a 12 paragraph story, it will insert it after the 6th paragraph. You need at least 2 paragraphs in a post for the middle positions to display.

Middle Left and Middle Right - Inserts the code in the middle of the post, surrounded by text. It actually inserts it in the top part of the second half of the post, so it might seem closer to the bottom.

Bottom - Inserts the code below the content

Random - Cycles the selected code among the positions that are not occupied by other ads. In order for the random setting not to use a position assigned to a fixed ad, you will need to insert the random one to the last setting in use.

Conclusion:

It seems like many people are using this plugin on their blog as a way to monetize their archive. However, I want to know if you are using this plugin? If so, has it been successful for you in terms of increasing the amount you make from advertising?

Monetization sure is a popular topic, one that Performancing has covered time and time again with awesome in depth information. Today, we'll take a trip to the past to rediscover this great content to help you monetize your site or perhaps, spring to life some new ideas.

1. How to create Intelligent Blog Ads - Chris Garrett

   Takeaway:

   If you want to squeeze every last drop of revenue potential out of your blog without annoying your loyal visitors then you need to be a bit clever about the way you display advertising.

2. How to create Intelligent Blog Ads - Part 2 - Chris Garrett

   Takeaway:

   What can we do about recognising first-time readers versus regular readers? The idea is a first timer is more likely to click ads and less likely to sign up, while a regular reader is more likely to subscribe to your feed and also more likely to get annoyed by over the top advertising.

3. How to add E-Commerce to your blog - Chris Garrett

   Takeaway:

   So you want to sell products directly from your blog? We have already decided it could be a great idea for creating revenue, let's take a look at how exactly we add ecommerce capability to your blog.

4. Monetizing through packaged content - Chris Garrett

   Takeaway:

   Aside from the community aspects of blogs one thing blogs generate is a lot of content. While most bloggers will at least consider advertising to generate revenue, are you missing a trick by not packaging and selling your information as a product?

5. Make money blogging via paid subscriptions - Andy Hagans

   Takeaway:

   Yes, you can make money by charging for some of your content.

6. Monetizing your Blog Archives - Nick Wilson

   Takeaway:

   Using time-sensitive advertising to profit from blog archives.

7. Affiliate Tips for Bloggers - Chris Garrett

   Takeaway:

   10 excellent tips to get you started on affiliate marketing.

8. Supplement your blogging income with e-reports - Raj Dash

   Takeaway:

   If your topics are timeless, over 3-10 years you may earn some nice returns for 10-20 hours of work per month. So in the second year, you'll have sales of new reports and older reports. In a couple of years, you could very well commit full-time and not have to rely on contextual advertising.

9. How To: Create Intelligent Amazon Associates Ads - Chris Garrett

   Takeaway:

   Using a bit of PHP programming, geo-targeting and creative solutions, you can maximize your affiliate earnings.

10. How To Squeeze More Income Out Of Your Blog - Ryan Caldwell

    Takeaway:

    The basic way to monetize your site is through a couple of ads on it, but if you plan things ahead and think in terms of monetizable 'regions' and 'sections' instead of one 'blog', it will change things completely.